Cyber Monday didn’t become a thing until 2005. In years past, I’d go out and enjoy Black Friday shopping. Marcy and I would meet at Target or Walmart at 4:30 a.m. after stopping at a local donut shop for coffee. Back in those dark days of the late 80s and early 90s, Starbucks wasn’t yet a big thing and gas stations sold only gas.
In those days, we were buying kids’ things. The-greatest-girl-on-Earth, Marissa, was a toddler so we’d be on the hunt for the latest doll or toy. One year, on Black Friday, I even loaded up my shopping cart with other items like toothpaste and gum. I guess I figured that I was already in the store and those other “crazy people” were not shopping for staples. It was peaceful in the toilet paper aisle.
As Marissa got older, Marcy and I didn’t feel the need to shop right away on Friday morning! We would find the same deals later in the day or over the weekend, and the 5:00 a.m. coffee tradition went the way of the Hallmark store in every shopping center. (Remember that?)
And then we were suddenly on the worldwide web and we could shop at a place called Amazon. Our employers at the time were none the wiser (yeah right!) when we’d come to work on Monday morning and sneak a peek at the latest online sales at Macys or Target. We were in the new world of online shopping and it was amazing. You could do everything on the computer and packages would magically show up at your door a few days later.
According to the Cyber Monday Wikipedia page, U.S. employers have been cracking down on employees using company equipment and company time for non-work-related purposes, including Cyber Monday. As of November 2011, 22% of employers had fired an employee for using the Internet for non-work related activity; 7% of human resource managers surveyed had fired an employee for holiday shopping; and 54% of employers were blocking employees from accessing certain websites. According to CareerBuilder’s annual Cyber Monday survey, more than half of workers (53%) say they spend at least some work time holiday shopping on the Internet, up 3% from 2015. Of this group, 43% spend an hour or more doing so, compared to 42% from 2015.
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term “Cyber Monday” was created by marketing companies to persuade people to shop online. The term made its debut on November 28, 2005 in a press release entitled “‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year.”
Great marketing tactic people! The term was just invented that weekend and it was already put to use and getting lots of attention.
According to a Holiday Mood Study done in 2005, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005).”
In 2015, Cyber Monday online sales grew to a record $2.98 billion, compared with $2.65 billion in 2014. In 2016, according to Adobe Digital Insights, Cyber Monday hit a new record with $3.45 billion, and it’s the first time that online sales in one single day surpassed $3 billion in U.S. history. Those numbers are up 12.1% from a year earlier.
Cyber Monday 2016 brought in $3.45 billion in sales, the biggest single day for U.S. e-commerce and a 12% jump from 2015
Black Friday deals typically focus on technology, small appliances, and kitchen gadgets. Cyber Monday is larger for fashion retail. Cyber Monday has now become an international marketing term used by online retailers across the world.
What did you shop for today?