I purchased some shampoo and moisturizer from Beauty Brands last week. They were having a sale on exactly what I needed! I placed my order on Monday the 25th and I received an email that the order was shipped on Friday the 29th. Yahoo. I should have my stuff within ten days.
Hours after the email telling me the order was shipped, I get an email with this message:
Wait, you haven’t even had time to miss me, Beauty Brands. I don’t even know if I’m keeping the products (oh, who am I kidding?). And really, you miss me? Thanks for the special offer on my next order, but it’s a little too soon.
I wonder how effective this type of marketing campaign is for online companies. Yes, maybe contact me in a few weeks, ask me if I liked my items, and maybe offer me a discount on refilling my order. But to offer another sale when I haven’t even tried the items yet seems a bit desperate.
Email marketing ideas can include rewarding loyal subscribers with exclusive discounts. Of course, you want your customers to keep coming back to your store, and inviting customers to join a “frequent buyers club” can be very successful.
You can personalize your promotional emails and send content that is tailored to the recipient. (The above graphic was tailored to me; it included the message “WE MISS YOU CARYN,” but is it enough?) Sending emails with content that’s tailored to the recipient is a surefire way to make your readers happy, and ultimately get them to make a purchase. And Beauty Brands was successful in targeting past purchase behavior.
I get it. No business would survive without loyal customers. But let the customer enjoy the products first.